What makes a good catalog?

CATALOG CONTENT

Most organizations spend a lot of time and money on their catalogs – product information management, design, production, printing and distribution.

To get the most out of your catalog, your catalog should include:
Product index
Navigation aids
Consistent page layouts
Prioritize what is first/largest
Pricing
Obvious product hierarchy
Page numbers
Consistent images
Call to action
Accurate & consistent content

For many organizations with a large product range, an annual catalog causes major stress.

As you can see, there’s a lot to consider.
We are experts!

DESIGN DECISIONS

When you’re starting out on your catalog project, you should be considering:
PHYSICAL SPECIFICATIONS
Page size
Page extent (i.e. how many pages)
Paper stock
Extent of color
Binding
Overall weight
CUSTOMER
Audience
Nature of sales relationship (e.g. direct, via reseller/dealer)
Copies
DISTRIBUTION
Method of distribution
Mailing constraints
PRODUCTS & STRUCTURE
Products to be included
Order of products/categories
PAGE DESIGN
How much product information?
How many images?
What pricing?

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